Diginomica Episode #23 - taking the non-GAAP mavens to task with Francine McKenna

If you don't know Francine McKenna then you should. I first fell across Francine many moons ago when she was putting out re: the auditors, an in-depth look at the audit profession and how it fails investors. Today, Francine has a regular beat on Marketwatch that again talks of the issues behind corporate reporting.

In today's call we discussed the problems around non-GAAP reporting and how it is out of control yet no-one wants to address the fundamental issue of companies reporting whatever the heck they like ahead of filing the 10-K. 

There's a timebomb ticking here folks.

During our call she talked about a small number of companies that file and report at the same time. One of which is Amazon. That company doesn't always get the love it earns but it is doing the right thing.  

There will be a written version of this story in the next day that includes links to her latest story about the GAAP and non-GAAP issue. Enjoy.